It is never too early to promote your course. Before you publish your course, you should plan and execute a few activities in order to
- Warm up your potential audience for your upcoming course;
- Improving your content by engaging with your potential audience;
- Encourage yourself to stick to the preparation schedule.
Identify which digital channels you are most active in. It could be your Eliademy course, company website, Youtube channels, blog, Facebook, LinkedIn, Reddit or even messaging apps, to name a few. Do you have 10,000 subscribers on Youtube? Do you have 1,000 visitors on your website every day? Are you active and influential in a certain LinkedIn group?
Start communicating with your digital or traditional networks about your new course. It helps you generate initial interest, gather some feedbacks and stay motivated to complete your course creation.
You want as many people as possible to enroll in your course early on, because
- It gives you the momentum to achieve a large enrollment after the course is published,
- You could collect early user reviews to be added to your course overview, which would enhance your credibility.
- A coupon could be unique or reusable. A unique coupon will expire the moment it is used to enroll in a course. A reusable coupon could be used multiple times by multiple users.
- A coupon could be set to be valid only during a specific period of time. For instance, you could construct your coupons to facilitate a week-long special promotion.
- With a coupon, one can enroll in a course for free or at a reduced price. The discount rate is up to you.
In addition to email opt-in, you could also conduct a limited-time special promotion coupon giveaway. Include a coupon in your active digital channels such as blogs, Youtube channel or Facebook group. The coupon should be a reusable one, as it is used for mass enrollment.
Once you have your email list from the user opt-in, send out your first email. Thank you email subscribers for showing interest in your course, describe the benefits of your course and most importantly, send them the coupons as promised.
In the meantime, you could start sharing your course creation progress with your digital/traditional networks. It is good to involve your future audience and establish dialogue while you are finalizing your content. Content co-creation is a fantastic way of making and marketing your course.
Two weeks before publishing your course, send out your second email. Follow up on the course. If you have a good enrollment number already, include it and thank your early course subscribers in the email.
Collaborate with those who have significant online presence in your niche. For instance, you may Google the famous blogs/news sites on your subject. Contact the bloggers/editors and invite them to write a review of your course. You could, of course, provide them a coupon to try out the course for free.
A few days before the publishing your course, send out your last pre-publishing email. Follow up on your course. Remind your readers that the course is about to start and they should take advantage of the limited-time coupons. If you have a publishing date activity in mind, make sure you invite your readers to attend it and let them know the specific date and format (face-to-face or digital?).
Finally, review your course a few times. Adopt the early feedbacks you have received into your course.
Now you are ready for the official publishing of your course!