I recently had a client approach me about selling his casino niche website that seems to get almost no traffic. While just doing some research I noticed the the potential keywords(at a glance) seem to be pretty good.
The problem I have is that in my experience when keywords seem that good, in large quantities such as this one, it usually is one of those too good to be true moments and not worth it.
Looking at the results in Google makes me wonder even more if this niche is possible as the sites currently ranked for the keywords are pretty close to the site my client owns.
So basically what I am wondering is if there is a reason I am getting a bad feeling about this niche (Casino) while I'm considering purchasing his site instead of selling it for him.
John Doe commented
As some people here said, it can be profitable, but you don't need to call this "niche". If it's a casino, you need to be sure that it's a good one. I'm not into casino business itself, but I like to gamble from time to time, Mostly I do it on this - https://clubvip777.com/web/empire777/ - casino. If your client doesn't want you to sell something as good as this, forget about buying it. In my humble opinion, if you want to open an online casino, do it by yourself instead of buying it. And make sure that it's easy for clients. Like casino I told you about in my post.
Well, it can be profitable. Online casinos are the top of the food chain when it comes to the online gambling industry. For the thousands of casinos that exist, you have about 100 to 200 bookmakers or bingo rooms to play at, maybe under 100 online lotteries and maybe 5 online poker rooms worth playing at. For gambling affiliates, picking a core vertical is important but for those that are looking to start an affiliate website, people need to go more niche.
You, like many, including me, will get a bad feeling when looking into any competitive niche. With that said, if the site is already built and has no traffic. If the site is easily navigated by the visitor and you believe the site looks good, then why not buy it and give it a go.
Like you said, "casino niche website that seems to get almost no traffic" if that is the case then you should get it for a really good price.
Karakurt Pictures commented
Ohh, how annoying are people who want to ban gambling. I believe that this is the choice of everyone and that everyone has the right to gamble. I used to live in Morocco and our prime minister also banned gambling and all casinos were closed. After that, I moved to the USA and started looking for the best online casinos. There was a huge list at https://greatcasino.co.nz/ and as a result I chose a list of the best casinos for myself and continued to earn on it. So I'm really sorry.
Just to be clear, what you are calling the "casino niche" is not really a niche at all. Niches aren't places like a casino. And that confusion may be leading to some of your uncertainty about what you're doing.
The audience that you're going after is gamblers and you should be thinking about carving out a niche within the gambling community that you can monetize.
As others have said, this is a very competitive field where big budgets rule and cash drives the major players. Are you prepared to ante-up?
A second challenge with gambling-related sites is that many folks online who run businesses won't accept gambling sites in their directories, as advertisers, and partners. Some consider gambling right up there with porn purveyors, ponzi schemes, and other dubious or questionable entertainment practices. That, to me, seems to be a strike against you right from the get-go.
In order to know how to get traffic, which the site owner apparently has not figured out yet, you will want to know what methods and tactics he is currently employing, what his ad budget is, and where he has been deploying his resources. Only then will you be able to assess if his meager traffic history can be turned around.